The tech displayed here is absolutely beautiful and could be huge for any auto company. Porsche led a round of Series C investments into WayRay, a Swiss company working toward bringing holographic augmented reality (AR) displays to production, WayRay announced on Tuesday. Hyundai likewise participate on the speculation, which raised $80 million. Since 2012, WayRay has raised more than $100 million, and it intends to be a $1 billion organization one year from now as a provider for AR innovation.
Porsche was first to join WayRay in a pilot startup program, however WayRay has fascinated different organizations for venture beside Hyundai. Different financial specialists incorporate Alibaba, JVCKENWOOD, China Merchants Capital, and Consortium of Sovereign Wealth Funds. The most recent assets will enable the organization to concentrate its endeavors on additionally innovative work, industrialization, and group development.
For Porsche, the company envisions the technology as a partner on the track, offering performance data, showing the correct racing line, and displaying the track layout. Per the images provided, WayRay truly brings a video game-like setup to real-world driving. This will bring things to a whole new level and if you have been a fan of the BMW Heads Up Display, this will be a whole notch bigger!